ABOUT
As part of "Branding" course, I created an original pizza brand targeted at hikers of the "Israeli Trail", named "Pizza Pakal", in collaboration with Daniella Friedman.
The concept includes Pizza Trucks that are located at the end of each part of the trail, each one has its own unique design elements and menu based on it's location.

We designed recycleable bags of "Lemon arak" and "Grapefruit Arak", napkins with printed maps of points of interest in the area.
The final element of the project was a huge baloon indicating to hikers from afar that there is a "Pizza Pakal" pizza truck waiting for them at the end of the trail. I borrowed this idea from the world of video games, in which there are usually graphic elements in the game world which indicate for the player the location of points of interest around them.

The Pizza carton design also includes a "Backgammon" game board and pieces embeded into it for hikers to pass the time while hanging out at the night camps.
As part of the project we created a the graphic language, the identity and values of the brand, copy language, product designs and production of the products.